Author: Rohit Kuttappan

social recruiting for small business

Social Recruitment For Small Business

The advantage of social recruitment is the ability to reach a significant number of people quickly and easily compared to traditional recruitment process. The interactive aspect of social recruitment is also extremely attractive – most companies have pages on social networking websites where candidates and recruiters converse real-time. One huge plus to social media as a recruitment tool is its low cost, which makes it ideal for a small businesses.

How To Use Google+ Local To Promote Your Business

When it comes to social media marketing, especially with enterprise focused campaigns, Google+ has Thus far taken a backseat. But, when it comes to local, Google+ is arguably a more important asset than Facebook or Twitter. Ever since Google connected Places For Business with Plus, to serve a more integrated profile, it has become crucial for business’ to pay importance to their updates and presence on Google+ Today there are more than 500 million Google+ accounts, with an estimated 343 million of those being active. Those stats will only continue to grow, because Google strongly encourages searchers, Gmail users and YouTube subscribers to...

mobile advertising India

State of Mobile advertising in India

State of Mobile Advertising in India Given mobile’s inherently personal nature, it has quickly grown to become a major social media channel. This willingness of users to engage with mobile social networking, offers real opportunities for brands to create contextually relevant messages for their customers. Return on investment (ROI) is high for advertisers in mobile advertising. The biggest advantage with mobile advertising is that brands can do a state, city and content wise segmentation. And, the cost of ad delivery to the same user on mobile is much cheaper. Also, it is extremely targeted and tailored. The concept of Mobile...

UX, Funnel, Page Flow and Conversion Rate Optimization

UX, Funnel, Page Flow and Conversion Rate Optimization

Conversion Rate Optimization is the method of using analytics and user feedback to improve your websites’ performance. Conversion Rate Optimization is finding why visitors aren’t converting and fixing it. Any Conversion Rate Optimization (CRO) strategy should begin with you putting yourself in your visitors’ shoes and looking closely at your site— specifically your Conversion Funnel. What are the barriers standing in your visitors’ path to conversion? Here are some of the important areas you should look at: Is it easy to trust your site? Is your Call to Action clear and easy to find? Are your Graphics relevant, well-placed, clean, and unique? Or are they distracting and...

integrated digital marketing strategies

Integrated Digital Marketing Strategies For SMEs

Small business owners are constantly pressed for time, juggling and balancing priorities, trying to figure out which strategies to implement to get them closer to success – they are some of the hardest-working people I know. Add to that the hundred other day-to-day responsibilities, figuring out how to implement integrated digital marketing strategies can be quite overwhelming.

How to Choose the right College

It is heartening to see that the youth is gradually embracing vocational courses at par with the conventional courses and at the same time have a final say in the deciding their career path unlike the old days. However, with multiple options comes the problem of choices and hence it is critical that personal interest matches the professional expectations while choosing the college.

future of consulting

The Future Of Consulting

I was thinking about the history and the future of consulting.  I put together this piece almost to serve my research needs…perhaps someone else can also benefit. Consulting is a diverse industry. Best known are the élite strategy consultancies such as McKinsey & Co, the Boston Consulting Group (BCG) and Bain. A second class comprises the consulting units of the Big Four accounting firms—PwC, Deloitte, KPMG and Ernst & Young. All but Deloitte shed their consulting units in the early 2000s, amid post-Enron fears of conflict of-interest, but have since grown new ones. A third group consists of technology firms with big...

Small Business Blogging

Small Business Blogging It is surprising when many business owners and entrepreneurs question, “Do I really need a blog, when I already have a website?” If you are running a business website without a blog, you are missing out on some big opportunities to engage your prospects and increase website traffic.  In today’s social media-driven world where engagement with your customers is expected online, blogs are essential to marketing your business. For some small businesses, their blog has become the de facto public relations department. For B-to-B companies, blogs are solving a big problem: bridging the feedback loops between end customers and channels. A blog...

SEO Vs. SMO

SEO Vs SMO

a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.