Author: Rohit Kuttappan

Mobile Marketing For Small Business

Mobile Marketing For Small Businesses

Even though India is today the second largest market for smartphones in the world, only a quarter or so of the population has access to smart devices. Add that to other factors such as the lack of internet infrastructure, and mobile connectivity issues. People think mobile marketing is not a major marketing medium to consider. If you agree to this line of thought, you’re wrong. Here’s why:

Integrated Marketing Campaign

How To Create An Integrated Marketing Campaign

As communications and marketing channels continue to converge, agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how to build and execute a comprehensive, integrated strategy that will keep your efforts on track and drive results.

Rechristening SEO

Rechristening SEO

Optimise for the users search experience, not search engines. Search engines don’t buy products, people do. It’s time to re brand SEO as Search Experience Optimisation.

social recruiting

Social Recruiting

Social media is in all places you look, which leads to the speculation about how social media could affect your job search? Social recruiting is more likely to get you hired, plus it can help you stay employed longer.

Pain Points of Indian eCommerce

Pain Points of Indian eCommerce

India is on the verge of an Internet boom and is projected to have between 330 million to 370 million internet users by 2015. That would give India the second largest base of internet users in the world behind China. The explosive growth in internet usage has more recently led to a corresponding growth in online business and eCommerce. This growth presents both great opportunities as well as some unique challenges. eCOMMERCE SEGMENTS eCommerce in India can be broadly divided into the Business-to-Business (B2B) and the Business-to-consumer (B2C) segments. In this post we will be focusing on the trends, opportunities...

Content Community Commerce

Integrating Content, Commerce and Advertising

The social networks represents 17.4% of social media revenue for eCommerce sites, a figure expected to grow to 40% (according to Converto). Multiplatform optimization will play an increasingly important role for the ongoing integration of content and eCommerce as brands continue to build meaningful connections with customers across all platforms.

Readers are now more sophisticated, compiling personal newsfeeds and relying on Facebook and Twitter friends to serve as their editors. E-commerce sites like Groupon are hiring writers, publishing editorial content and are becoming more like magazines. Rather than relying on someone else’s content, they are now investing in their own, wrapping it around the products in an editorial style.

We are rapidly entering a world which is no longer confined to specific sites or apps, is spread across a decentralized universe of endless blogs and social platforms. Brands must navigate this mix of inspiration and transactional content to deliver a new retail experience and consider their role as editors and curators carefully.

Net Neutrality

Net Neutrality in India

It is the consumer that would be most harmed by net neutrality regulation. Decreased network capability, over time, would deny consumers new bandwidth intensive services, both from operators and those who provide services over the operators’ networks. Additionally, as operators increasingly turn to access charges to support network deployment and management, the charges for that access could increase anywhere from $10 to $55 a month for the average consumer. The price of access would increase to the point where consumers might be unwilling or unable to pay it. This could have the effect of discouraging consumers to connect – an ironic turn of events when the objective is universal broadband access.

Marketing Funnel

The Future of Search: Keyword research is dead

Ensuring your success on search engines is identifying the right search terms for your SEO efforts. Else the rest of your SEO efforts are doomed to fail. Focusing on right keywords is the glue that holds the entire SEO process together. Creating content without thought to search engine optimization (SEO) and keywords runs the risk of short-changing your SEO strategy; and the company’s ability to grab its fair share of relevant search engine traffic — for branding, conversions and more. Keyword research, then, is about getting the right visitors to your site; this enables prediction of market shifts and conditions and services for...

Integrated inbound outbound marketing

Integrated Inbound Outbound Marketing

There are primarily two forms of marketing to consider while spending your marketing moolah: inbound and outbound marketing. While most businesses can benefit from integrating inbound/outbound marketing campaigns, it’s important to consider the pros/cons of each form. Here’s how these two styles compare. Approach Outbound and inbound marketing differ in the approach they use. Inbound marketing’s goal is to bring the customer to you, while Outbound takes your products/services to the customer. Hence, outbound is considered to be a “cold” approach and inbound a “warm” approach. Customers are “warm” toward your products/services once they find you through the inbound marketing approach because they have already...

semantic search - future of seo

Google Authorship, Semantic Search and the Future of SEO

Semantic search and the semantic web are affecting everything: from the way marketing is done to how online dating works, even how you look for a job. More than that semantic search is the beginning of the convergence of traditional “online” with “offline” — the two will become one and the same, characterised by different bandwidth and available functionality.