The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.
Author: Rohit Kuttappan
No organization can avoid coming to grips with the rapidly evolving behavior of customers. They check prices at a keystroke and are increasingly selective about which brands share their lives. They form impressions from every encounter and post withering online reviews. These changes present significant organizational challenges, as well as opportunities.
Check out this list of low-key, low-cost, customer-centric techniques any business can use to build a base of engaged and loyal customers.
For startup CEOs, brand building needs to be as important to early success as product development and raising money. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of startups.
Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.
It is important to understand that the “answer engines” that Google and other major search engine companies ultimately hope to be are already here. They are just in a stage of transition. The field of search engine optimization is already moving away from building indexable websites. Today’s website needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.
There is immense scope for realtors to utilize the power of social media marketing. If you are a realtor, you must go full power in social media marketing and leave no stone upturned! If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy.
I give you 6 smart digital marketing strategies that you can immediately implement to build your brand and generate leads for your real estate business without hiring a digital marketing professional and spending too much money.
In 2015, nearly a third of workers globally consider themselves freelancers. The rising numbers now comprise 34% of the workforce in the Asia-Pacific, 31% in the US, and 27% in Europe. These freelancers are independent by choice and chose to be part of gig economy driven by the freedom and flexibility the work-style affords. They are highly-educated and skilled —70% of freelancers in the APAC region possess a professional or technical skill-set. 35% Of the total workforce comprising non-employee workers, include temps, freelancers and contractors. As a result, 95 percent of businesses now view this new workforce as a key element to developing and running a successful business, which means big changes for hiring trends in the coming years.
The challenge as an entrepreneur is to continually work to improve yourself while successfully handling all that is required for your business to operate successfully. At times that may feel like attempting to change a flat tire on a car that is traveling 80 kilometers per hour. It is well documented that the best entrepreneurs are always focused on improving themselves in all areas of their lives.
These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.
Those who want to survive in this brave new world of retail need to embrace AI and ML technologies, NOW. Retailers have struggled to get comfortable with Artificial Intelligence and Machine Learning technologies which take time to learn and tune. We’re entering an era of machines that think for themselves and learn over time. The key to success lies in understanding that it’s a long play, not a quick win.
Link building has always been an important part of search engine algorithms, its importance has risen and declined over the years as different versions of Google’s algorithm were enforced. A simple truth still remains—link building plays an integral part in ranking and prominent link placement can help your site rise in the SERPS. Back links, content, and RankBrain are Google’s top three confirmed ranking signals. Back links remain absolutely essential despite industry buzz suggesting they are loosing their SEO value. In January 2017, Marcela De Vivo wrote in Search Engine Watch, “If you’re wondering what factors to consider as you build...