The Small Business Blog Blog

SEO Vs. SMO

SEO Vs SMO

a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.

Location Based Marketing Indian SMEs

Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain new customers. You will see SoLoMo in the form of mobile phone applications that use social networking and location data. Consumers crave personalized shopping experiences that meet their various social, technological, and psychological needs, and SoLoMo is all about getting nearby information on demand. The term SoLoMo describes...

SEO For Social Web

SEO for the Social Web

Social SEO The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have stronger rankings than traditional search methods, because a few referrals can carry enough weight to shoot you higher up the rankings. This should go without saying, but if you haven’t jumped on the social marketing bandwagon, you now have an even stronger business incentive to do so. Add social media buttons on your site and blog so visitors can promote your...

Social Commerce

In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream “other”. And then on April 4, 2000,  Nasdaq crashed. The Second Coming Digital technology has changed many things; the way we communicate, the way we work, the way we buy things. Today’s young netizens do many amazing things like buying pizzas to selling shares, doing banking, buying tickets,...

Why Small Businesses Should Have Mobile Website

In the present business scenario, if you are not leveraging mobile to grow your business then you are missing out on a huge opportunity to promote your products and services. The first step in leveraging mobile is to have a mobile website, starting with your own business mobile website. Your website is the online face of your company, representing your brand and all that it stands for. With its 35+ million mobile internet users India ranks No. 2 in the world. On the global front, of the 4 billion cell phones in the world, 1.08 billion are smart...

SoLoMo (Social-Local-Mobile) Marketing Restaurants

SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.

Online Reputation Management

Online Reputation Management While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged to have a huge and growing ORM market. Online reputation management is now an integral part of the media plan of most aggressive advertisers, and companies are spending anywhere between ₹ 30 lakh and ₹ 2 crore to invest in their online image building. Some names include Bharti Airtel Ltd, Vodafone India, Virgin...

Location Based Marketing

In the late ’90s the world wide web drew small businesses by affording them worldwide reach. No longer were they confined to local markets, constrained by advertising budgets or business location. However, it still left some businesses thinking the web was not for them. To these businesses the world wide web held no interest, to them it is the local, or even the Hyper-Local web where the seams of gold lie. Now that the web has gone social, gotten a lot more personal, the online focus for business has started to shift too. The social aspect of the...

Social Media in the classroom

 Social Media in the classroom Social media is a great way to become aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in education in schools, colleges and universities. The social media revolution has a hugely positive potential for the education system to help engage and develop students. Given India’s severe shortage of faculty members,  social media can help bridge the gap and fill in for the teachers by...

Build Your Brand With social Media

Build your brand with social media

Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online. The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying. More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years. Whether for learning from customers, building their brands or a range of other hoped-for outcomes, companies are clearly diving in.

Mobile Marketing for Travel Agents

Mobile marketing is not just for big brands but has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Any type of local business can benefit from mobile marketing, with the most searched mobile categories being: restaurants, retail shops, financial information, and events/concerts.  This article is about mobile marketing for Indian travel agents. Rapid advances in mobile technology means that personalized offers delivered straight to consumers’ mobile devices are rapidly becoming part of the new normal. As smartphones get smarter, cheaper and easier to use — coupled with the...

socialization of search

The socialization of search

The socialization of search is more than just Tweeted URLs or Facebook Likes or LinkedIn Shares having a positive impact on generic rankings, it’s about influencing your social graph to see the content you share in their search results.

Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.

The SoLoMo Advantage

Social Media Marketing Strategy

A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.

startup branding

How to Brand Your Startup

For startup CEOs, brand building needs to be as important to early success as product development and raising money. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of startups.

Keywordless SEO

The Future of SEO is Keywordless

It is important to understand that the “answer engines” that Google and other major search engine companies ultimately hope to be are already here. They are just in a stage of transition. The field of search engine optimization is already moving away from building indexable websites. Today’s website needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.

socail-media-marketing-strategies-real-estate

Six Social Media Marketing Strategies for Real Estate Agents

There is immense scope for realtors to utilize the power of social media marketing. If you are a realtor, you must go full power in social media marketing and leave no stone upturned! If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy.

I give you 6 smart digital marketing strategies that you can immediately implement to build your brand and generate leads for your real estate business without hiring a digital marketing professional and spending too much money.

Rise of the gig economy in India

Rise of The Gig Economy in India

In 2015, nearly a third of workers globally consider themselves freelancers. The rising numbers now comprise 34% of the workforce in the Asia-Pacific, 31% in the US, and 27% in Europe. These freelancers are independent by choice and chose to be part of gig economy driven by the freedom and flexibility the work-style affords. They are highly-educated and skilled —70% of freelancers in the APAC region possess a professional or technical skill-set. 35% Of the total workforce comprising non-employee workers, include temps, freelancers and contractors. As a result, 95 percent of businesses now view this new workforce as a key element to developing and running a successful business, which means big changes for hiring trends in the coming years.

self-investment-best-investment

Top 10 Ways For Entrepreneurs To Invest in Themselves

The challenge as an entrepreneur is to continually work to improve yourself while successfully handling all that is required for your business to operate successfully. At times that may feel like attempting to change a flat tire on a car that is traveling 80 kilometers per hour. It is well documented that the best entrepreneurs are always focused on improving themselves in all areas of their lives.

These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.

machine_learning-human-robot-dilbert

6 Ways Retailers Use Machine Learning

Those who want to survive in this brave new world of retail need to embrace AI and ML technologies, NOW. Retailers have struggled to get comfortable with Artificial Intelligence and Machine Learning technologies which take time to learn and tune. We’re entering an era of machines that think for themselves and learn over time. The key to success lies in understanding that it’s a long play, not a quick win.

link building for seo

Why Link Building Is Still Important For SEO

Link building has always been an important part of search engine algorithms, its importance has risen and declined over the years as different versions of Google’s algorithm were enforced. A simple truth still remains—link building plays an integral part in ranking and prominent link placement can help your site rise in the SERPS. Back links, content, and RankBrain are Google’s top three confirmed ranking signals. Back links remain absolutely essential despite industry buzz suggesting they are loosing their SEO value. In January 2017, Marcela De Vivo wrote in Search Engine Watch, “If you’re wondering what factors to consider as you build...

Mobile Marketing For Small Business

Mobile Marketing For Small Businesses

Even though India is today the second largest market for smartphones in the world, only a quarter or so of the population has access to smart devices. Add that to other factors such as the lack of internet infrastructure, and mobile connectivity issues. People think mobile marketing is not a major marketing medium to consider. If you agree to this line of thought, you’re wrong. Here’s why:

Integrated Marketing Campaign

How To Create An Integrated Marketing Campaign

As communications and marketing channels continue to converge, agencies need to tap diverse expertise and experience to build engaging, creative campaigns. Today’s marketing professionals have to be proficient not only in traditional media like television, radio, and print, but also in evolving digital opportunities like social media, mobile, and viral marketing. The key to rolling out an effective campaign across multiple platforms is an integrated marketing communications plan. Here’s how to build and execute a comprehensive, integrated strategy that will keep your efforts on track and drive results.

Rechristening SEO

Rechristening SEO

Optimise for the users search experience, not search engines. Search engines don’t buy products, people do. It’s time to re brand SEO as Search Experience Optimisation.