a blend of both SMO and SEO is a great way to grow the business and have a successful website. What actually makes the online marketing plan a successful one is the smart synergy of SEO and SMO.
The Small Business Blog | Digital Marketing for Startups, Small and Medium Businesses
Location based marketing is the hot potato these days. Engaging with customers real-time is what it’s all about. Are you familiar with SoLoMo? It is the combination of social, location, and mobile marketing efforts. These three concentrations are frequently used in conjunction by businesses these days in order to obtain...
Social SEO The Web 2.0 phenomenon has evolved over the years—social sites have changed how we interact online and market to leads. Google Social Search, now ranks sites based on their social media popularity. This allows small businesses to have stronger rankings than traditional search methods, because a few referrals...
In the summer of ’99 a thousand i-entrepreneurs bloomed. Fabmart and Firstandsecond.com wanted to be Amazon — the giant retail store — of India. Rediff was selling knick-knacks on its e-commerce channel. Sify too joined the bandwagon. Apnaloan was promising to ‘sell’ loans online. Shaadi.com wanted to find your dream...
In the present business scenario, if you are not leveraging mobile to grow your business then you are missing out on a huge opportunity to promote your products and services. The first step in leveraging mobile is to have a mobile website, starting with your own business mobile website.
If you are a local small business and finding it increasingly difficult to compete against the national high street stores there is one incredibly powerful tool at your disposal to give you the visibility you need among a broad and captive customer base: the mobile website.
SoLoMo is a marketing tactic for leveraging the power of social networks to deliver local information to consumers via their mobile devices. But the scope of SoLoMo marketings evolving impact on the restaurant industry is still being defined.
While common in the west for a while online reputation management (ORM) is becoming more of a concern for Indian companies these days as more and more people access the web to get and share information. As internet penetration grows, India is pegged to have a huge and growing ORM market....
people now rely on the Internet as the leading source of information for local businesses, ahead of any other medium. Location based marketing is especially useful for FMCG brands, apparel companies, malls, restaurants, cinemas, coffee shops, auto dealers, etc. who have physical as well as online presence.
Location based marketing is the integration of people, places, and media, and it’s more than check-ins, the latest deals, and Foursquare. Location based marketing brings along a number of advantages for marketers that they need to be aware of.
Social media is a great way to become aware about what’s happening in the world around us. It is also a fantastic way to learn new things from our peers and online friends. It is no surprise then that social media can play a crucial role in education in schools,...
Social Media is an increasingly important brand building tool that businesses of all sizes are using to connecting with their target audience, acquiring new customers and building their branded image online. The key to branding and marketing is to reach an audience with a message, so you need to be in the venues that your audience are occupying. More than 70% of companies are already using social media; many are planning to increase their spending on social media across the coming years. Whether for learning from customers, building their brands or a range of other hoped-for outcomes, companies are clearly diving in.
Mobile marketing is not just for big brands but has become the new standard in small business marketing, too. It’s great for securing business with local customers who’re on-the-go. Any type of local business can benefit from mobile marketing, with the most searched mobile categories being: restaurants, retail shops, financial...
There’s little doubt that search is changing, it’s becoming more social and more personal. It’s no longer the mundane experience of typing in some text, scanning the results and being done with it. It’s now about how to transform the search results to be contextually related to a user’s social media presence.
With social media adoption growing at such an incredible pace, search engines now have access to a massive, rich set of data on page popularity and quality. By integrating social signals, search engines have a direct line to understanding human opinion, and will continue to use this data to determine how pages should rank.
The socialization of search is more than just Tweeted URLs or Facebook Likes or LinkedIn Shares having a positive impact on generic rankings, it’s about influencing your social graph to see the content you share in their search results.
Suddenly, a huge social reach is a competitive advantage in SEO. If you’re doing SEO today, I think it’s no longer possible to ignore the growth of your social connections as a big part of your SEO strategy. Twitter followers, Facebook connections, LinkedIn account size and engagement across these won’t just be social metrics; they’ll be KPIs for SEO, too.
A strategy refers to the larger plan you have mapped out for your business. A good strategic plan is derived from the larger goals you have for your company. In other words, it’s the overall plan you devise to bring the big goals you have for your business into being.
A thoughtful customer journey map helps marketers get into the mindset of their customers. They serve to cultivate a better understanding of the specific decision points encountered along a customer’s path of product consideration, from awareness through to purchase and then loyalty. The crucial junctures along a customer’s journey are points when delivering the right marketing materials at the right moment can make all the difference.
Understanding what goes into this process can provide key insights into any current gaps (or additional opportunities) where fine-tuning your marketing strategy can increase your success.
The mobile explosion has significantly changed the way online marketers look at the customer journey. Using the micro moments framework is an excellent way to understand the online customer journey from search discovery intent through to purchase intent.
No organization can avoid coming to grips with the rapidly evolving behavior of customers. They check prices at a keystroke and are increasingly selective about which brands share their lives. They form impressions from every encounter and post withering online reviews. These changes present significant organizational challenges, as well as opportunities.
Check out this list of low-key, low-cost, customer-centric techniques any business can use to build a base of engaged and loyal customers.
For startup CEOs, brand building needs to be as important to early success as product development and raising money. You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of startups.
Keyword research, one of the highest return SEO activities essential for your marketing success is an increasingly important skill for digital marketers. This skill provides insights into the searcher’s mind by providing context and themes to the searches. Shrewd Keyword research enables efficient online and offline marketing, content development, product development, and better response to market trends.
It is important to understand that the “answer engines” that Google and other major search engine companies ultimately hope to be are already here. They are just in a stage of transition. The field of search engine optimization is already moving away from building indexable websites. Today’s website needs entities to provide answers to specific questions. The mapping of entities makes it easier for search engines to produce rich, personalized search results, translating in a higher conversion rate for website owners.
There is immense scope for realtors to utilize the power of social media marketing. If you are a realtor, you must go full power in social media marketing and leave no stone upturned! If you are passionate about your business and want to take it to the next level of success, implement a proper social media marketing strategy.
I give you 6 smart digital marketing strategies that you can immediately implement to build your brand and generate leads for your real estate business without hiring a digital marketing professional and spending too much money.
In 2015, nearly a third of workers globally consider themselves freelancers. The rising numbers now comprise 34% of the workforce in the Asia-Pacific, 31% in the US, and 27% in Europe. These freelancers are independent by choice and chose to be part of gig economy driven by the freedom and flexibility the work-style affords. They are highly-educated and skilled —70% of freelancers in the APAC region possess a professional or technical skill-set. 35% Of the total workforce comprising non-employee workers, include temps, freelancers and contractors. As a result, 95 percent of businesses now view this new workforce as a key element to developing and running a successful business, which means big changes for hiring trends in the coming years.
The challenge as an entrepreneur is to continually work to improve yourself while successfully handling all that is required for your business to operate successfully. At times that may feel like attempting to change a flat tire on a car that is traveling 80 kilometers per hour. It is well documented that the best entrepreneurs are always focused on improving themselves in all areas of their lives.
These are the ten things that you should invest in that will increase your success rate as an entrepreneur — best part is they don’t all require money.
Those who want to survive in this brave new world of retail need to embrace AI and ML technologies, NOW. Retailers have struggled to get comfortable with Artificial Intelligence and Machine Learning technologies which take time to learn and tune. We’re entering an era of machines that think for themselves and learn over time. The key to success lies in understanding that it’s a long play, not a quick win.