We create high performance integrated digital marketing campaigns that not only create buzz around your brand and business but also converts buzz into happy paying clients.
We are a full service integrated digital marketing agency with ability in all the disciplines, like, SEO, SEM, PPC campaigns, email marketing, social media marketing, mobile marketing, Google business listing, Online Reputation Management etc. We offer high performance integrated digital marketing solutions, and bring you over 5 years of professional experience in communication, branding and integrated digital marketing success in BFSI, F&B, hospitality, healthcare, education, realty, and retail verticals.
Since our founding in 2009, we have always tried to solve a business challenge by developing a solution that is based in the digital world. We create products and services that can help a brand leapfrog both their competitors and the more traditional ways of connecting with consumers. From there, we build a framework for success. Once we have that product or service and a framework for it, it becomes a question of communications. From the communications standpoint, we’re trying to leverage a healthy mix of paid, earned and owned models to help the brand become successful.
At iEntrepreneur, operational excellence is at the core of everything we do. In today’s competitive global marketplace, excellence is not an option but essential to success. For our clientage, our operational excellence model is the key to global business competitiveness. Our model is designed to help our clients maximize their business results by applying expertise, technology and process knowledge.
Our philosophy is simple: by establishing a seamless online presence over web, social, and mobile, and conveying relevant messaging promoted on eMail and social, businesses can attract new prospects and stay connected with existing customers.
Why Integrate Your Digital Marketing?
Integrated digital marketing means employing a form of communication that is identity from message to message, and medium to medium, even if that means changing the tagline, actors or color palette.
Integrated digital marketing creates uniformity and discipline across all mediums. While the rise of social and digital media has provided new opportunities for businesses, many fail to use them correctly, or create them simply ‘for the sake of it’. A digital integrated marketing campaign allows you to have focus with your message, so that each platform you use is chosen with a specific purpose in mind.
Integrated digital marketing is not a fad, but an evolution in marketing. To succeed in today’s techonomy, small and medium enterprises (SMEs) need to adopt advanced marketing strategies that would be unrecognizable to Don Draper and Peggy Olson.
A strong integrated digital marketing strategy features consistent brand messaging across all channels.
Integrated marketing ensures that the brand communication the company is sending to its target audience through various media using various agencies is uniform, and it does not create any confusion, whatsoever, and the audience hears about the company loud and clear.
iEntrepreneur gives your company all the benefits of reduced costs, increased efficiency, maximum sustainable returns on operating assets and an enhanced competitive position.
As more and more technologies become available to us, so too does our dependence on them grow. This dependence provides limitless opportunities for brands and companies. While 50 years ago, marketing and advertising was limited to print and television, the evolution of the Internet, and the role it plays in our everyday lives, has given us the opportunity to explore and change how we market and advertise to our target audience. In short, we have the ability to market across television, print, digital and social, and two of these hardly existed less than a decade ago.
While brands have the opportunity to use these media platforms in any way they consider necessary, history shows that the most effective campaigns have been those that have implemented integrated digital marketing strategies. Which does not necessarily mean using the same tagline for each different platform.
We offer you all these advantages:
- A culture of Operational Excellence
- Strategic clarity about your mission and goals
- Clarity about your organizational expectations
- Rapid improvement in process control
- Superior organizational alignment and execution
Take a look at your current marketing efforts, and use the following criteria to test them in a fresh light:
- Are they instantly recognizable as coming from the same business?
- Do they communicate your value, your positioning and your brand image consistently across different media?
- Are they focused on achieving the same goals, and working together like a well-oiled machine?
If the answer to any of these is no, let us help you integrate your fragmented strategy or execution.
Contact us to learn how we can help integrate your marketing efforts.