Integrated Digital Marketing
“We Are Digital. We Do It Online”
iEntrepreneur is a performance driven, metrics led, full service integrated digital marketing agency based out of Chandigarh. We help startups and small and medium enterprises (SMEs) increase profit through targeted and strategic digital integrated marketing services, including social media marketing, mobile marketing, search engine optimization, including local and hyper local SEO, and search engine marketing.
Digital Marketing is used for the promotion of products or brands through one or more electronic devices and providing the best consumer services. The world is quickly becoming digital. People are using electronic content faster every day. The world is starting to recognize the importance of going digital and it is essential that marketing departments adapt quickly to the new circumstances and actively hire a digital marketing agency.
Digital marketing is more efficient and cost-effective, allowing you to reach more people quicker and more cheaply. Remember the days of expensive newspaper ads, TV spots, trade shows, or even going door-to-door to drop off a business flier? Digital marketing has changed all that in a click of a button, giving you the power to promote your brand, engage with customers, and advertise special offers and services all within a digital second. And since 3 billion – or 40 percent of the world’s population uses the Internet these days, just think of all the potential customers and brand recognition you could be missing out on.
Why Integrated Marketing?
Integrated marketing is a marketing strategy that stresses the importance of a consistent, seamless, multi-dimensional brand experience for the consumer. This means that each branding effort – across television, radio, print, Internet, and in person – is presented in a similar style that reinforces the brand’s ultimate message.
The idea behind integrated marketing is that you can customize the offering to a customer based on the segment you are targeting and thereby target various segments individually by making a change in the marketing mix.
HUL has shampoos for the low range as well as high range segment. Automobile brands like Honda and Volkswagen products appeal to the Sec A as well as the Sec B class. Using integrated marketing and altering the marketing mix, marketers can touch each and every segment from a population.
This style of marketing is becoming more and more important because media fragmentation and exposure have begun to desensitize consumers. Every day, they are hit with such a barrage of advertisements that only the most integrated and consistent brands stand out as memorable.
Integrated marketing campaigns aren’t just mirrors of the same advertisement being repeated over different media platforms. Instead, each platform contributes to a larger brand story. To develop a successful integrated marketing campaign, a company needs to consider many aspects surrounding its brand, beginning with a strategic foundation of understanding of the product and market.
First, by understanding consumer attitudes toward the product, competitor positioning, and technological advancements, our marketing team determines how to best reach potential customers. They know the focus of their brand, the corporate culture, and the identity that their brand is trying to express through its marketing efforts.
Then, the marketing team considers how to implement their integrated marketing campaign. Beginning with the messaging, design, customer service and product experience, they consider how to best exemplify their brand across all modes of marketing.
Finally, once an Integrated Digital Marketing plan is rolled out, it is tweaked depending on the audience and situation. For example, Big Bazaar, a brand that has made itself synonymous with value retail, markets itself differently during the holiday season than throughout the rest of the year. Their focus will shift from everyday savings to goodness and gift-giving. However, the brand’s message, signature colour, and integrated positioning remain the same.
In today’s shifting advertising and marketing world, integrated marketing should be on the agenda for companies who:
- Advertise across multiple media
- Target specific audiences
- Care about the data and accountability behind their marketing campaigns
- Advertise to consumers or to other businesses
Benefits of Digital Integrated Marketing:
- Consistency of branding / messaging / image
- Minimize time spent on marketing efforts
- Minimized time equals minimized money paid in labor. Money saved is money earned
- Fewer “middlemen”
- Maximum marketing channel coverage
- Higher Conversion Rates
- Real-Time Customer Service
- Higher ROI from Your Campaigns
- Keeps You at Par with Competitors and Helps You Compete with Large Corporations
- Prepares You for the Internet of Things
Contact us today and let’s begin a relationship that will help your company realize the vision you have in mind.